By that he meant that DirectCanada and NCIX are actually the same company. I realized this when I built my Q6600 rig 6 years ago. I had bought my whole system from NCIX except from one component off DirectCanada and the same guy had signed the packing slips.
IIRC NCIX, DirectCanada, Bestdirect Compu2000, NXSource and MemoryHouse are all owned by the same parent company. I've ordered off most of them without any issues.