Summary
The US Federal Trade Commission (FTC) introduces the "click to cancel" rule which will allow them ban hard-to-cancel subscriptions such as for gym and cable, with up to fine up to 50,000 per violation.
Quotes
From The Verge article:
The US Federal Trade Commission is proposing a formal ban on subscriptions that are simple to start but difficult to stop. This morning, it announced a notice of proposed rulemaking it dubs “click to cancel,” requiring companies to make ending a subscription equivalently simple to signing up for one. That includes letting people use the same method for both actions — so a business can’t, for instance, let someone sign up for a service online but make them call a phone number to cancel.
The agency can recover around $50,000 per individual violation of a consumer’s rights, and consumer lawsuits can recover damages for lost funds and potentially wasted time.
My thoughts
I'm sure we've all dealt with a difficult-to-cancel subscription at some point. One that immediately comes to mind is a gym membership that I signed up for. I only signed up for a 10 day trial, and they make you jump through all types of hoops just to get them to cancel it. It's also one of the reasons I'll never sign up for The New York Times.
Sources
https://www.theverge.com/2023/3/23/23652373/ftc-click-to-cancel-subscription-service-dark-patterns-ban
https://www.ftc.gov/news-events/news/press-releases/2023/03/federal-trade-commission-proposes-rule-provision-making-it-easier-consumers-click-cancel-recurring
https://gizmodo.com/ftc-cancel-subscription-click-to-cancel-membership-1850256040
https://www.npr.org/2023/03/23/1165527249/ftc-rule-charges-cancel-online-subscriptions
https://www.foxbusiness.com/lifestyle/ftc-considering-click-cancel-rule-bid-ease-pain-ending-subscriptions
https://www.nbcnews.com/tech/tech-news/click-cancel-ftc-proposes-rule-help-consumers-ditch-subscriptions-rcna76297