First, it began with a tweet:
Than a video was published to Lew's main channel
However, astute observers noticed that this case seemed extremely similar to one previously reviewed by Lew, the Pitaka Aramid case. That video has since been taken down from Unbox Therapy's channel. You can see the impact on his Socialblade page here.
Pitaka themselves, also noticed, issuing a statement on the Unbox Therapy case design. (https://www.ipitaka.com/blogs/news/statement-on-the-unbox-therapy-phone-case-yes-it-is-a-copycat)
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