Since I work in this field and I made about 30+ websites I can say it's everything about what you're gonna make. There are different solutions but if we want to be general, well I'd say Wordpress, becaue even who's not familar with HTML or PHP would be able to manage an entire website, cause it is: Light, User-Friendly, has a lot of FREE plugins and templates (that are actually made with Bootstrap so mobile friendly). You could make a portfolio, magazine, blog or real estate website just with two clicks. I can't tell you the final result will be 'exclusive' because you're anyway using a template that everyone can download and apply as well. Consider also that when I told you free Plugins I meant that some plugins are really great, especially with SEO or if you ever want to open an eCommerce section in it. You won't pay a dollar. I personally use it (but I have my own version edited and I write the code from zero).