Just some feedback on the store.
I realize their isn't much on the store but I think the monolithic format is a bit silly and a bit of a pain. It takes quite a bit of effort/annoyance to scroll through the whole thing. Maybe have both a monolithic option as well as the option to drill down using menus. Something a bit more akin to how basically how every other site does it.
Another recommendation would be to make the top bar (ltt logo, account, cart) sticky. Maybe shrink it down, pin it to the top of page and split the logo left and the account and cart right.
