Who cares about any of it? I will always buy what's best for the specific amount of $ that I want to spend, regardless of brand. For 10 years, the best was always Intel. Now it's AMD and it will continue to be AMD for the foreseeable future. Am I shedding a tear for Intel? No, I'm not. Just like I didn't cry at all for Bulldozer , Vishera or Opteron. It is "ME" who matters, not some tech company.