Now this is something I wouldn't say is clear at all. Infact if a survey was conducted I'm sure people would think that Google search is not biased and should stay as so. If it's ok to show biased results then wouldn't it also be ok for Google to just, well stop showing links to their competitors? I mean just to add to that grocery store analogy. Just like the store has the right to choose what products to put on its isle endcaps, they can also choose what products to sell in their stores at all, right?