Interesting, I did not know that. For me it boils down to something very simple, human decency. Clearly nvidia do not care as they are making crazy money, and as people have said, the gpu market isnt their primary interest now. So I think a very simple but good point to make is, so give people more then, just out of decency, nothing else, just as decent human beings. We pay way too much for gpus now, so just give is more performance simply with a firmware update allowing frame generation on all rtx gpus. Its so easy, so uncomplicated. The thing is, as everyone keeps saying, they dont have to.... and they wont.... it really isnt about that, or about being brutally honest about how coprorations work... its just basic, in a better world they would, therefore its better. Im against the capitalism today, this issue isnt even one that bothers me, my gpu performance is fine. Its just a logical thought, and an idea for how the world could be better for all, not just the big tech companies. Sadly it isnt reality, I am in no way ignorant to this fact, but when something is possible, never stop hoping or challenging