AdTrap a device that you can hook up to your modem/router and no more ads!!!
http://www.getadtrap.com/
With this device you can block ads on any device including you mobile, tablets etc (even those on free to play games/apps on ios and android), it can also potentially blocks ads from iptv.
This type of technology if actually embed into the modem/router itself can have a huge impact.
On one hand we as consumer will benefit from getting rid of the pesky ads which have completely taken over any website/game/app etc. Which are so frustrating at times specially advertisement with adult content.
But on the other companies/websites that only rely on advertisement as their prime revenue stream could potentially close down. Even big giants like Google rely on them heavily and specially the free apps and games.
P.s:- To anyone who is going to point out ad block etc. Yes I am aware of them but this is a completely different take on blocking the ads.