He was speaking at the D.I.C.E. Europe event in London, where according to website GamesIndustry International he suggested that were previously younger gamers had cut their gaming teeth on games designed by Nintendo’s Shigeru Miyamoto now they were learning everything from iOS games.
Hilleman then followed up the rudest comment we’ve ever heard from an exec with the most depressing, as he implied that video games up till now have required too much skill and effort to play.
‘We’ve asked for too much time, too much skill, and too much money, sometimes all at once,” he said. ‘Customers today… are generally looking for a single fabric of play. They want their game where they want it, when they want it, and at a price they can defend to other people.’
http://metro.co.uk/2013/09/26/ea-exec-attacks-nintendos-miyamoto-calls-steve-jobs-a-dead-guy-from-cupertino-4117135/