also, since everyone is sharing their experience I'll throw it in too.
My first build was with an Asrock Fatality paried with a 4790k. I loved that board. Did me great, never had issues with it.
I also ran a gigabyte board before, pretty basic. but that was also great.
I've ran some MSI boards in flip builds and I haven't had any issues with them either.
When you're dealing with companies like Asrock, Gigabyte, MSI... you can't really go wrong. Just make sure it has the features you want. Enough M.2 slots, fan headers, IO, size (ATX, Micro ATX, Mini ITX), etc.
the z series boards can overclock CPUs, the Bs and Hs cannot. There are guides online that tell you more.
and again, I'd highly suggest plugging them into pcpartpicker and making sure it doesn't give you a bios issue. this can be a real pain for a first time builder