They should just rebrand the CCC Air Stick
https://www.cccair.co.jp/airstick/
https://www.cnx-software.com/2018/01/19/ccc-air-stick-4k-tv-stick-runs-android-tv-supports-hdr10-aptx-hd-bluetooth-audio-japan/
Looks like a good device. UHD, HDR10, Bluetooth with aptX/aptX HD(a big deal for me at least).