I currently have a old crummy case so my hardware is what follows:
CPU: I7-2600k
GPU: EVGA FTW GTX 960
RAM: 16 GB corsair vegence DDR3
Motherboard: gigabyte ga-z68x-ud3h-b3
Storage: 2 hard drives and 1 SSD ( didnt need to specify)
PSU: Thermalintake 650W 80+ bronze
Cooler: cooler master hyper 212 evo
In terms of looks, i like a nice window and quietness. Maybe a little RGB lighting. Not a fan of shiny more of a solid color.