I wouldn't use the word "like", rather I would use the word "trust" because I rank brands based on my past experience with them. So...
ASUS, Lenovo, and Dell are pretty much the only brands I trust for OEM systems. ASUS and MSI for motherboards. Kingston for RAM. Kingston, Sandisk, and Sony for flash memory. The list could go on.
Brands that have failed me more than twice in quick succession is what I would consider brands I don't "like" or don't "trust". Ahem Corsair and Apple.
