As a whole, the brand is quite good, they use reference design PCB and just mount a semi-stylish cooler on. The best bit about them is they put a back plate on most of the cards, I don't know if that's changed with the 300 series, but it was always a talking point when compared to the most expensive, similar performance MSI, Gigabyte, ASUS and Sapphire models. If you want cheap, go for Sapphire IMHO.