leadeater

While overclocking almost isn't a thing anymore, to really peak the full potential of components, good cooling is required. I mean, Ryzens will clock themselves as high as they can until they hit 90°C these days. But if you hit those 90°C really quickly, you're leaving a lot of performance on the table. If you can keep it a bit below that limit, it'll perform at its 100%. And it's not really that different with old Ryzens either. If they go near thermal throttle, the boost will slightly decrease, losing maximum potential. So, water cooling still makes sense. Also there is noise. Even AiO's can soak a lot of heat before they need to kick up fans so you have a much more lazy fan curve that's easier on ears.
 
I honestly never understood EK's approach to all the super expensive, super custom "this fits this exact model only" approach to be profitable. I'd understand if they made the best AiO's in the world by building all in one solution with stronger pump and their signature CPU blocks that can fit many CPU's and they'd just be selling extra socket plates to adjust to new ones, basically creating a dominance in AiO segment where everyone's basically the same. But all the super expensive full cover blocks that only fit super expensive motherboards that are bought by 1000 people worldwide, I don't know.
 
Same goes for graphic cards. Too many too specific boards that require too many specific blocks. And when you're talking 500€ a full cover block, I'd then just rather buy a new graphic card instead of squeezing those few extra FPS from old one, noise or not factored in.
 
They really need to narrow down and optimize because they've gone so wide with their offerings I don't think it makes any sense anymore. Best would be to focus on CPU's more as they are much more universal and maybe try to convince graphic card makers to standardize their GPU designs so more universal water cooling could be fitted to graphic cards. Hell, even go as far to make them CPU AiO friendly, so you could just buy 2x CPU AiO and slap one on CPU and another on GPU. That kind of universal approach that would in the end benefit EK too as they wouldn't have to make all the expensive full cover blocks down to specific revisions of a single graphic card from a single graphic card maker.

@18:47 I'm not sure those are going to be quiet enough for your liking... 🤷‍♂️
 

 
 

So confirmed? YouTubers destroying companies
 
 

They are cached at CDNs yea, each quality/resolution setting is it's own file (YT doesn't real time transcode) and each quality/resolution setting may actually have more than 1 file, one for VP9 and another H264 which is the current possible (not all videos have both at the same playback setting).
 
Some videos do have a 1080p/720p VP9 and H264 and for lower may only be H264 if an older video. The YouTube player does know what hardware decode support a device has and will select based on that (you can't manually choose).
 
So when YouTube rolls out AV1 it'll be only for 4k or 4k and 1080p premium, maybe 1080p standard. They will still have VP9 as well and will rely on device detection. Probably in a year or so 4k will be AV1 only for new videos and then a year later 1080p premium.
 
YouTube has migrated between codecs more than once, none of those other times did the world end 🙂 

They are cached at CDNs yea, each quality/resolution setting is it's own file (YT doesn't real time transcode) and each quality/resolution setting may actually have more than 1 file, one for VP9 and another H264 which is the current possible (not all videos have both at the same playback setting).
 
Some videos do have a 1080p/720p VP9 and H264 and for lower may only be H264 if an older video. The YouTube player does know what hardware decode support a device has and will select based on that (you can't manually choose).
 
So when YouTube rolls out AV1 it'll be only for 4k or 4k and 1080p premium, maybe 1080p standard. They will still have VP9 as well and will rely on device detection. Probably in a year or so 4k will be AV1 only for new videos and then a year later 1080p premium.
 
YouTube has migrated between codecs more than once, none of those other times did the world end 🙂 

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

Not a review. YouTubers only destroy companies with bad reviews. /s

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

So confirmed? YouTubers destroying companies
 
 

Summary
Gamersnexus followed up on a LinkedIn post by a former employee of EK Waterblocks and uncovered significant problems within the company:
- Employee wages not paid on time
- Business allowances not paid or not paid on time
- Pressure from EK management to employees to sign inferior contracts (e.g. removing sales dividends) 
- Suppliers not paid on time
- US branch and HQ (Solvenia) fighting each other to the point where the US branch sourced some items from the supply chain instead of ordering them from HQ
- excessive inventory (of some SKUs) binding capital/liquidity
- EK has fired some manager(s)
- EK is confident that it can resolve the current liquidity crisis.
 
Quotes
My thoughts
The writings have been on the wall for a long time. Customer service quality has noticeably deteriorated.
 
Sources
https://www.youtube.com/watch?v=b73xG1HlFhY
 

I agree but that doesn't matter. AV1 being default is a long way from AV1 being mandatory.
 
What I wrote was expanding the post I replied to. Give a bit more context as to which systems might support AV1 hardware decode. Probably vast majority of the last two years, and a good proportion going back 3.5 years.
 
There will always be older systems that don't support the latest thing. That doesn't negate the need to add new things otherwise nothing would ever change. We had similar arguments with ray tracing in games and we've already passed the 50% RT capable mark on Steam Hardware Survey. Ball park 5 years from nothing to majority of Steam gamers. We're probably going to have similar arguments about AI. It takes time but it has to start somewhere.
 
Edit: we also have the impending doom of Windows 10. Once that happens that could jump things up a bit.

Just because it is the default doesn't necessarily mean there isn't another codec source available. Already lots of videos are VP9 and H264 and which is played is picked via device hardware support.
 
Devices that don't have AV1 won't necessarily be playing AV1 source and software decoding.

Well the problem is ARM server CPU's actually aren't, neither are they low specific power usage either. There are workloads where something like the Altra Max is massive lower perf/watt compared to both AMD and even Intel due to the drastically lower performance while still drawing 300W-400W.
 
One of the biggest problems you'll face with your thought process is that any improvements we make to power efficiency will just be used to increase performance rather than lower chip power usage. While companies want maximum possible performance we'll continue to 400W-600W CPUs and GPUs and they are buying more of them so actual power consumption is not doing down with improvements to power efficiency. 
 
Power efficiency and power usage, low power usage in  particular, are not the same thing or even all that directly linked squarely because you have to convince buyers to not want to utilize 400W+ for even greater performance aka not likely.