People who do news threads: [complains about clickbaity titles]
Also people who do news threads: [makes clickbaity threads]
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Generally agree with you that they shouldn't - if somebody is willing to make a topic 'bout it, the title should inform the reader what it's about.
My only thought while making a title is "What's a good three word summary" with emphasis on the "three word part".
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I think I'm pretty good at writing shitty titles