limepanda

Of course it is! If you gain market share you are likely to hold on to it. You can then start ramping up prices to get your profits. Think of market share as a long term investment, once you get people to invest in your technology they are likely to upgrade with your hardware. Here's an example: If someone decides to buy Zen because it offers similar performance to Intel for a better price then they're going to buy an AMD compatible motherboard. When the time comes to upgrade their cpu that person is more likely to buy another AMD cpu even if it's a bit more expensive than the last generation because they already own an AMD motherboard and have invested in that ecosystem and a lot of the time feel emotionally attached to "their brand". This makes market share a very important objective. Just look at how it's helped Nvidia, AMD has had a better price to performance ratio than Nvidia for 3 generations now yet Nvidia still dominates. Why? The long lasting effects of market share. Your argument makes no sense? If you price the product higher, sure, you'll make more profit per sale, but your sales will be low and you'll lose market share. If you price a product lower you'll make less profit per sale, but your overall sales will be high and you'll gain market share. The profit side of the equation will work out about the same, however by using a low price strategy AMD can gain back market share over Intel which is critical at this point and you couldn't do with a high pricing strategy.

I don't know, going by this AMD sell around 35 million desktop CPU's per year. I don't think it's unreasonable to think that they'll sell a million to system builders over the lifespan of the chip. I agree, as long as Zen lives up to what's being said about it now it'll provide some very serious competition for Intel. I doubt they'll price them that high, like I said in another reply, AMD are desperate to gain market share asap. This is do or die for them now. The lower they price their cpu's the more they will sell thus making up the profit difference between low and high price products, this is also basic economics.

It doesn't matter that they no longer want to be known as the cheap option, they need to gain back market share asap. $200 is a bit of a stretch but I think sub $300 is definitely possible. I said a million, which I think is perfectly reasonable. The idea behind what I said is that if they offer a low price in order to get more people switching to AMD, it becomes easier to keep them with AMD which is beneficial in the long run for them. I believe that Zen could be what saves AMD if they play their cards right.

We'll see, Skylake was only around 5% up on Haswell, AMD could do better than +/-3% between now and release. AMD have made great gains in efficiency recently and I think Zen will be very competitive as far as that's concerned (also rumors state that Zen will be 16nm FF through TSMC). As for price, AMD is desperate to gain back market share and a low price could be how they can achieve that. Better to have a million people buy a $250 CPU than 250 thousand people buy a $1000 CPU.

What I've gathered from the most recent information is that zen is going to match skylake clock for clock, will have a considerably higher base clock than skylake, is going to match at least haswell for efficiency, will have 8 full cores and 16 threads, and will be priced around $200. If that's not enough to make Intel shit themselves then I don't know what would.

So I see a few people are saying it doesn't make sense. Here's my take on it. A Galaxy S6 screen is 577 ppi. No one really complains about that, it's seen as a great screen. The 8k sharp TV @ 85 inches is 103 ppi. Our current phones have around 5 times the pixel density of this 8k Tv. I think that 8k is a great step forward and as unlikely as it is to happen I feel it might be better if we skip 4k altogether.

I don't think the Fury X was over hyped. It was marketed as a Titan Killer and it would have been (technically still is) if Nvidia hadn't released the 980ti. Nvidia pulled a move that not many people thought they would. Also it remains to be seen just how good the payoff will be for AMD's future thinking mentality they've had for the last few years with DX12 etc.

When you were looking at them in store did you play around with the color settings? Tvs in store are often set up very differently to each other. I'm heavily against brand bias and believe that each individual product should be evaluated against others in its price bracket.

Kiwi here. $280 per month for a 500gb data cap, Advertised speeds are 10 down 5 up but most of the time it's below 4 down 1 up. 100ms ping to local servers. About 500ms ping to USA servers. And they are the only isp in our area

Wow! I'm just imagining what this would be like for RTS games! I hope this lives up to the hype

It's a game that takes the best parts of RPG and FPS games and blends them into a beautiful cake. It has a huge amount of content, you could get lost inside the game for days at a time and not even realize it. You will form meaningful bonds with characters and will have to make hard choices along the way. Your decisions will have an impact on the whole game world which can change how the game is played. And in the end you will be left questioning how such a beautiful game can possibly exist. I give to you, MASS EFFECT 2...