You raise an interesting point, just checked Jayztwocents vid out and he lists the EVGA 970 SSC OC at 13789 in firestrike normal (1080) I've got a friend with a 970 and the most he's ever got in firestrike normal is 10500 which is lower (but not by much) than my 290x I doubt that the 970 can get nearly 14000 in firestike even OC'd, can someone verify
Edit most of the peeps in this http://linustechtips.com/main/topic/298469-gtx-970-ownerspost-your-3dmark-firestrike-score-single-gpu/ thread are getting 10000-11000 with the odd 12000 so some magic fairy dust being applied by Jayztwocents methinks