Glad you didn't post this in the News thread. It's all marketing, "Oh flooring is up to 70% off!"
Well no, they marked up the prices previous to the sale to make you think it's an amazing deal, when it's not. And it's not really a bad thing that they do this, as it's a smart tactic to get people to buy things, and if you're dumb enough to fall for it, than they're glad you did so.