reddit thread: http://www.reddit.com/r/apple/comments/2vtghv/wsj_tim_cook_approved_apple_electric_car_project/
the article: http://9to5mac.com/2015/02/13/wsj-tim-cook-approved-apple-electric-car-project-a-year-ago-hundreds-of-employees-working-on-it/
No joke, I would totally consider this. Although I'd likely go with Tesla for my first EV car.