Thanks for those links, I ended up a massive chain from forum to forum but finally found something useful.
It seems that this problem can be fixed by taking of a diode on the back of the card, it is very small and can apparently be easily removed this a screwdriver.
MSI are still accepting the cards for RMA if you remove the diode. It seems that they are actually recommending people try it.
The diode is supposed to be a safety feature if the card overheats, but some of them were faulty causing the fans to ramp up early.
I feel confident enough to try it as most of the people who tried succeeded. I will update later if this works.