I do not think it looks like a toy on my desk. (attachement)
Besides, it is a gaming keyboard, looking "toyish" (?) would be a compliment?
I prefer it over the G710, had one for 3 days, sent it back because of bad lightning of the caps, shift-chars not lit at all.
Without this foul would not have sent back - overall I liked the G710 too.
The switches on the G910 feel different, earlier trigger with slightly more force needed.
Tactile feedback is less than MX-Brown.
Coming from Reds most probably you won`t get lucky.
Volumewheel on the G910 is better in me eyes, more easy wheeling. Mediakeys are equal to G170.
What I miss, you can turn lightning on or off with the switch on the kb - nothing between.
You need to get used to the G-Keys, pretty near to the other keys - would have positioned them a little more far off.
Mediakeys are lit blue - not to change.
Profilekeys are lit orange - you cannot change this as well.
Color on image besides white is darker blue - smartphone exposure failed here.