I'm already planning on buying myself a gtx 970, It'll be the first new video card I've ever purchased. I've been saving up money for quite some time now, so I would rather just win this card and buy myself a new larger case to fit it in I can dream.
the 900 series, more specifically the 970, has a perfect price point compared to the amount of power you get from it. Low TDP makes it even better. It's just a great series of cards and definitely worth pulling the trigger and buying one.