Implementing a new platform is not equivalent to messing up a pre-existing platform (which is what your example is applicable to). MS didn't "create issues." They didn't purposely leave out GSync support to screw over people with NVIDIA gpus, make them buy an Xbox One, make NVIDIA go out of business, then buy AMD, push Intel out of the market and then have a total monopoly.
Adding a platform for gaming, which does legitimately bring value to gamers (maybe not YOU specifically) is improvement. If you don't like it, then don't use it.