Take a good long look at the product page, it is crystal clear that "gaming box" is more than a product designation. What gigabyte has said is pure spin, they don't want to lose that gpp-bro-hood perks, but still use gaming in their branding of amd, because hey, gaming sells.
Another interesting point, Auros is the OC tool mentioned on that page. Curious to see how gigabyte works around that one.