To be honest I don't see why it's necessary... I don't think there's anything wrong with the idea of naming a company after the creator or founder, just look at other names like Anandtech, Disney, Ford or any company named after it's founder, it's quite common to do this and I don't see anything wrong with that.
On the other hand, name changes or rebrands can have positive effects in some cases, and many companies have done this, some have even changed names multiple times throughout their history, not always has this practise been successful though, it really depends and it's sometimes difficult to tell if a change like that will be widely accepted or not.
Overall it's up the them to decide what they want to do with their brand name and image.