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I stumbled upon this old article about fanboyism, and I think it's great

Bouzoo

 

Dr David Lewis-Hodgson was a clinical psychologist for many years. Now he's the director of research at Mindlab International and author of The Brain Sell, a book about how marketing manipulates our minds. I thought he might be able to give some insight into the psychological motivations behind fanboyism, and also how the brands involved might court it. What I learned from our conversation really helped me to understand fanboy motivations, as well as the more general unpleasantness that so often colours Internet conversations.

Source: http://kotaku.com/why-fanboys-act-like-jerks-1563379006

 

I personally think it has some good points, but where do you stand on this?

The ability to google properly is a skill of its own. 

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I to find this article pretty great.

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