instagram launching Video Ads as of today

[Tech_Dreamer]

Moar Ads...

Starting today, Instagram is allowing advertisers to start running 15-second video ads that'll appear in your feed the same way that of sponsored image posts as of youtube's model

 

Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The ads will start appearing today and roll out over the coming weeks

 

 

The company reviews all clips to ensure that they contain mostly fresh content, fit the vibe of the platform and are not simply repurposed TV/Web commercials. 

 

 

 Instagram has reportedly been testing the videos for several months, so it's possible that you've already seen one, but video ads are widely launching today, beginning with spots from Disney, Banana Republic, Activision, Lancome, and the CW network.

 

 

Currently Spots from Disney, Banana Republic, Activision, Lancome, and the CW network will be shown & soon ads from other networks will begin to appear as well..

 

Disney is promoting Big Hero 6 and Activision is promoting Call of Duty: Advanced Warfare, both of which come out next week. The odd thing is that, unlike the photo ads for which Instagram has put so much effort into ensuring a coherent style with the type of images you would normally see in a feed, the video ads are basically just commercials.

 

 

 

The Ads looks really incongruous, There's nothing Instagramy about them, and it's hard to imagine that they'll fit in. Banana Republic is the only one that gets close, running a silent time-lapse video of someone sketching a model.

 

 

Even with their incongruity, video ads are likely to play a major role in Instagram's continued quest to make money under Facebook. Adweek reports that Instagram's tools for advertisers are fairly basic, only allowing them to target video spots based on users' age, gender, and country.

 

Post your thoughts on this down below...is it too much to see just to get a look at a picture? leave your thoughts ..

 

 

http://www.engadget.com/2014/10/30/instagram-video-ads

http://www.theverge.com/2014/10/30/7131081/instagram-video-ads-launching-today

[Guest]

[NeatSquidYT]

Because Facebook needed more money

[ShadowCaptain]

oh dear... there goes my enjoyment of instagram

[SimpleG]

Automatic uptades turned off, good thing I'm following a lot of people so I don't even watch all the posts

[Tonylu1595]

So even more data sucking? I think they partnered up with the wireless carriers.

[13CA350]

Come on. Spam accounts that post shout-outs and ads already annoy me enough. I might just un-follow everyone but reliable accounts and use it only as a picture hosting service

[EChondo]

Cool, I'll just unfollow everything that has advertisements.