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How would Google Fiber benefit Google?

OriginalPromise

I understand how revolutionary Fiber means to consumers but how exactly does it benefit Google?

Doesn't Google need to invest more money just to get fiber going?

With Google even offering "free internet" (for at least 7 years), it doesn't seem like Google is in for the money.

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I understand how revolutionary Fiber means to consumers but how exactly does it benefit Google?

Doesn't Google need to invest more money just to get fiber going?

 

It benefits google as people with better internet, will use more internet, and this more google services

 

It also makes money back selling subscriptions, and pushes the internet industry forward, if people dont have internet, they wont use google services

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Better public image... That's all I can think of...

 

inb4 they're making Skynet behind our backs...

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Fiber is revolutionary....

I think I've had fiber for like...forever.

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It shows people that it is possible to get fibre. After Google Fibre a lot of places in the US have gotten fibre from small local companies, insted of relying on the big cable companies.

Google is interested in having as many people online, as fast as possible. The internet is their market place, and the more people that can access it, the better. 

 

This is also why Google is researching high speed wireless internet. If they could roll out high speed internet in the third-world, they will expand their market. Wireless is just the cheapest way deploy internet in countries with out a cable infrastructure.

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Data mining

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With better internet comes more time on sites that display ads, more time on youtube and more time searching for stuff on google. This means more ad revenue, more user data and more profit.  It also bypasses some of the wanky throttling that apparently happens to some google services like youtube.

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Fiber is revolutionary....

I think I've had fiber for like...forever.

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better usage for their services, a big junk of internet trafic is from youtube and other google services.

And they any also sell bandwidth to companies.

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Basically, all of the above. Ad revenue, data mining, pushing the market forward, but I think one of the biggest ones is PR. It's a great PR stunt. You have people all over the country, no, the world wishing for Google fiber to be in their country/city/town/village etc.

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What is Data Mining?

when companies collect data about you to sell it to third party companies or to use it themselves. For instance, facebook may see you post a lot of statuses about eating poptarts so they might show you poptart ads instead of what you would normally see.

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